一.紅酒的利潤一般是多少?
1. 紅酒的利潤通常比一般的食品利潤要高很多,特別是進口紅酒的利潤高出國產(chǎn)紅酒幾倍的利潤。之前酒類屬于專賣行業(yè),有一定的門檻要求。
2. 進口紅酒的利潤要遠遠高出國產(chǎn)紅酒的利潤。紅酒進口需要幾個月以上的進貨時間,動用的資金比較大,加之進口紅酒的品質(zhì)要比國產(chǎn)的高,酒莊幾品牌不透明的原因,原瓶進口紅酒的利潤要高出國產(chǎn)紅酒幾倍的利潤。
3.比喻:在法國2歐元一瓶的紅酒,進口到中國大致成本在40元左右,在終端的零售價應在200元以上。 紅酒的利潤與銷售額、成本有關。
4.我們希望做大銷售額,減小成本付出。 通常銷zhidao售額的多小與“客戶數(shù)量、客單價、客戶回頭率”有關。
5. 成本分為"國定成本與可變成本”。以上信息由天鴻酒業(yè)提供。
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